Weird Writing Habits of Famous Writers

Famous writers are often remembered not just for their work, but also for unusual, outrageous, peculiar and just plain weird conditions in which they created them, their daily routines, strange preferences and idiosyncrasies. May years after their deaths these writing habits continue to fascinate us, perhaps attracting even more interest than their writings. Jack Kerouac tended to collect notes for his books for years and then explode into a rampage of unstoppable typing. In order to maintain constant tempo and eliminate interruptions necessary for reloading the typewriter, he taped pages into one enormously long scroll and was greatly annoyed when editors asked him to cut it up. John Steinbeck, probably afraid to run out of writing supplies in the midst of inspiration, always kept exactly twelve carefully sharpened pencils at his workplace, in case all of them suddenly break and he has to sharpen them while his latest brilliant idea fades away. These habits, however, are somewhat explainable – there is some kind of logic behind them. Other writers were much more extravagant. Truman Capote, for example, was wildly superstitious. He never began or finished a piece of work on Friday, demanded his hotel room to be changed if there was a 13 in its telephone number and never put more than three cigarette butts into a single ashtray, hiding the rest in his pockets. Friedrich Schiller was known to deliberately keep a pile of rotting apples in one of the drawers of his desk, declaring that this stench served as an inspiration and he could neither live nor write without constantly breathing it in. Virginia Woolf worked at a peculiar self-designed standing desk and wrote in inks of different and rather unorthodox colors, ranging from purple to green, as did Lewis Carrol. Ernest Hemingway was also partial to typing while standing up – although in his case it was probably yet another way to motivate himself to end writing by afternoon and get drunk by three. Some habits, however, although weird when described, were perfectly reasonable from that particular writer’s standpoint. James Joyce always wrote lying on his stomach in a white suit, either with a large blue pencil or with crayons on cardboard. This is always described as an example of pretentious whims writers and other creative people often indulge in, but in fact, it was purely pragmatic decision, as Joyce was almost completely blind, and this manner of writing allowed him to actually see what he was writing. White suit served as an additional light reflector, in case you wonder. Nevertheless, one should of course always remember that these personal quirks, albeit interesting to read about, probably weren’t all exactly real. Both writers themselves and those who report their unusual habits to general public are highly prone to exaggerations. The reason is simple – it is a yet another way to make the writer more interesting, to attract attention to him. A writer who can only write with left hand while jumping on a pogo stick is sure to attract more attention than somebody who just sits and writes – even if the writing itself leaves much to be desired.

Movie Review Horror Movies - 1345 Words

Clark 1 Baili Clark Mr. Karwatsky Freshman Seminar, Per.1 4 May 2015 Horror Movies Why is it that some people enjoy a scary movie and others think that they are too scary or gruesome? Horror movies have been around since the 1960s. Some of those movies actually come from a story that was made up to scare little kids. People would make up a scary story and the parent’s would tell their children the stories to keep them from doing something they didn’t want them to do, but not all of the stories are made up. Some of these stories actually are based off of a true story or something that happened in real life and the characters were changed so that they wouldn’t reveal identities of the people involved. Horror movies, such as, The Nightmare on Elm Street, Jaws, The Mothman Prophecies, and an American Haunting are all movies that are based off of a true event that has happened (Chiller). The movies that were just based off of stories like Monster House, and Casper were just made to teach kids a certain lesson. Like the reason for making the movie Monster House, was to teach kids to stay on your own property because you never know what will happen or what you will get yourself into (Monster House). The lesson from Casper is that you never judge a book by its cover and that you can become friends with anyone no matter what they look like (Casper). Movies have been around since the 1890s, but they were all Clark 2 produced without sound until 1927. Horror is justShow MoreRelatedThe Horror Of Horror Films1360 Words   |  6 Pagesâ€Å"Horror Films are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience.† Horror films have been to Hollywood since the early days of cinematography. Horror films are very interesting to watch because horror movies are scary and we don t know what is going happen next. That kind of suspense in the movies makes us watch moreRead MoreThe Determinants Of Box Office Revenue For Horror Movies Essay1170 Words   |  5 Pages The Determinants of Box Office Revenue for Horror Movies is an academic article written by Neil Terry, Robert King, and Jeri J. Walker. It was published in 2010 in the Journal of Global Business Management. The reason I chose this article was because it is relevant to my area of study. I am researching gender role issues in horror films, and I was curious how the movies did in the box office. There have been many different types of horror films done throughout the years like slashers, comedyRead MoreAnalysis Of The Movie The Bride Of Frankenstein 1514 Words   |  7 Pagesfor my input to help them compile their list of great horror movies. I decided that the best way to share my input is by choosing two movies from the horror movie genre and comparing and contrasting them to concluded which out of the two is a better horror movie. The first movie that I watched for this discussion is the Bride of Frankenstein, this movie was made in 1935 and directed by James Whale. The Bride of Frankenstein is a sequel to The movie Frankenstein which follows the after math of the suspectedRead MoreGet Out Movie Analysis989 Words   |  4 Pagesthe Bubble Get Out is a mysterious movie that captures your attention right from the beginning. From the instant the movie commenced, I was left with many questions in my head. Why is this person walking alone into the pitch black night in a lonely neighborhood? More importantly, why is an unknown car following his every step? Giving you different perspectives from the starting point of the movie making you wonder what may occur next. Throughout the movie, it has an agenda of unsettling the audienceRead More Slasher Movies: Female Victims or Survivors? Essay1030 Words   |  5 PagesSlasher Movies: Female Victims or Survivors? â€Å"[Scary movies are] all the same. Some stupid killer stalking some big-breasted girl who can’t act who’s always running up the stairs when she should be running out the front door. It’s insulting,† claims the character Sidney, in the movie Scream (1996). This stereotype is what many movie fans and critics believe when the topic of slasher films arise. Slasher films normally include a psychotic killer (either real or supernatural), a number ofRead MoreHorror Films: Things That Go Bump in the Night Essay1265 Words   |  6 PagesWe have all had a special interest in horror as long as we can remember. Whether our outlet is through fables, movies, or even figments of our imaginations we all find reason to fear something. (ScienceDaily). The issue is when we begin reaching out to these outlets and pursuing them, putting ourselves in the environment of fear to feel the exhilaration of being frightened but the question is why? Many scientists have given their own explanation to this question but they all differ and there is noRead MoreThe Horror Film Of All Time1345 Words   |  6 PagesImagine browsing your Netflix or Amazon Prime account looking for a good horror flick before settle on something that vaguely sounds interesting as you plop onto your chair waiting for chills and spine tingling excitement. The opening scenes pops up, a man in a peter pan hat is running through the forest pursued by legions of little evil looking creatures wielding fake plastic spears. Soon, the man collapses out of breath, when suddenly a beautiful woman appears, holding a bowl of green goop. TheRead MorePirates Of The Caribbe On Stranger Tides1246 Words   |  5 Pagesspends more money on movies than ever before, with an average budget of $140 million per movie. Pirates of the Caribbean: On Stranger Tides; the most expensive movie ever made; cost approximately $378.5 million and that was five years ago. This isn’t surprising since history is witness to a rising trend in money spent on movies, even after adjusting for inflation, however, their impact on the industry isn’t as large as their budgets. Over the years, lower cost productions like B-Movies have played a majorRead MoreFilm Review: Shrek1061 Words   |  4 PagesShrek, a Movie for both Kids and Adults Cartoons are generally intended for children. There are adult cartoons but most of the animated movies are directed at kids because they make it easy to produce fantasies and make heroes children can associate themselves with. Latest developments in graphics and cinematic technology, however, can turn cartoons into real-like images. A good example of a film that displays this technology is Disneys Shrek (2001). Shrek is a cartoon but its makers used latestRead More Sleepy Hollow Film Review Essay1162 Words   |  5 Pages ‘Sleepy Hollow’ film Review Blood and murder usually go down a treat for the people who love gore but this is not the case in the movie ‘Sleepy Hollow’. Repetition is the key to an ultimately predictable film. Just as in any other film we see a substance with a resemblance to blood fall onto a piece of paper. This tells our minds the movie will have elements of horror. Then two hands, male and female, clasp. A headless horseman then appears decapitating an innocent man on the run in the woods.

Methods And Impacts Of Water Conservation Environmental Sciences Essay Free Essays

Water is the individual most deciding factor of dwellers of any land, both measure and quality of life is determined by the sum of free H2O in being in or on the land. Water in Utah comes from three chief beginnings ; land H2O, springs and artesian Wellss, and surface H2O. Although H2O from some beginnings is clean plenty to imbibe straight, in order to make Utah H2O quality ordinances the H2O must be treated. We will write a custom essay sample on Methods And Impacts Of Water Conservation Environmental Sciences Essay or any similar topic only for you Order Now Water that is used by Utah occupants can be captured and reused, nevertheless, it does come at a cost, and it might be merely excessively much for some to pay for. Water preservation makes it so that our supplies of H2O go farther. There are many different degrees of preservation possible through landscape gardening, residential and commercial patterns. By increasing the consciousness of H2O use, we can diminish the impact that is caused to our H2O system. If Utah occupants continue to utilize H2O as they do today, we will be in a drouth by the twelvemonth 2050. Without farther instruction and better advertisement and publicity of H2O preservation, our future coevalss will endure. Background of Water Conservation Early Utah in 1847 Mormon colonists made rough dikes. The Salt Lake Valley was a desert so they needed to water in order to have H2O for their harvests. The primary H2O the early colonists received was from the Jordan River and canyon watercourses. Water jurisprudence started so when the colonists came to Utah ( Bowden P. 1 ) Water jurisprudence was called, â€Å" anterior appropriation † and gave permission for the first individual in clip to utilize the H2O foremost and back in clip to utilize it 2nd, etcetera. The H2O jurisprudence besides stated, â€Å" utilize it or lose it † , intending that if you do non utilize the H2O right in order that you were say to so you lost your privilege and had to reapply for H2O rights ( Bowden, p. 1-2, ) . This shows that even back when the province was originally settled there was demand for H2O preservation and for the H2O system to be organized. There is a big diverseness of rainfall over the province ; some topographic points receive every bit small as 5 inches and some every bit much as 60 inches yearly. Although we are the 2nd driest province in the United States, we have the 2nd best H2O use per individual in the US. Utah largely uses snowmelt to H2O and feed our fresh H2O systems that we have made to administer the H2O. Utah has an advanced and well-used irrigation system and Utah has figured out ways of hive awaying the H2O for later use through our dikes, reservoirs, and H2O armored combat vehicles ( The History of Utah Water, 2007 ) . Attempts to Reduce the Impact Conservation In the article Why Conserve? ( 2012 ) it is stated that, â€Å" If Utahns can cut down per-capita ingestion of H2O by 25 % by 2050, they will conserve the equivalent of over 500,000 acre-feet of H2O per twelvemonth. That is more H2O than can be held in Jordanelle Reservoir and Deer Creek Reservoir combined, and more than any H2O undertaking in Utah has developed † Projections from Why Conserve? besides province that by the twelvemonth 2050 if Utah continues to utilize H2O at the rate we do, and if population growing continues to tendency like it has, Utah ‘s peak H2O use season will max out our H2O resources and do a drouth. As the population in Utah continues to turn, it is projected that by the twelvemonth 2050, Utah will max out its H2O resources ensuing in a drouth. By devouring 25 % less H2O, Utahns could salvage over 500,000 acre-feet of H2O per twelvemonth. For an illustration of how much H2O this is, combine the Waterss held in Jordanelle and Deer Creek Reservoirs. Using that much less H2O per twelvemonth will guarantee the handiness of H2O for old ages to come ( hypertext transfer protocol: //www.conservewater.utah.gov/WhyConserve/ ) . A valuable manner to cut down the sum of H2O Utah abode usage is to roll up rainwater. Rainwater reaping is now, as of May 11th 2010, legal to reap ; nevertheless, a license must be obtained from the Division of Water Rights web page. There are a few restrictions in topographic point to do certain the H2O tabular array is adequately replenished ; merely one belowground 2500-gallon storage armored combat vehicle and two 100-gallon aboveground storage armored combat vehicles are allowed. The H2O collected can non be used for all family uses, but for smaller things like irrigating gardens and lawns, rinsing autos and other outdoor usage ( Jenkins, 2010 ) . Harmonizing to www.rules.utah.gov greywater is defined as, â€Å" untreated effluent, which has non come into contact with lavatory waste. Greywater includes effluent from bathing tub, showers, bathroom washbowls, apparels rinsing machines, wash bath, etc. , and does non include effluent from kitchen sinks, exposure lab sinks, dish washers, garage floor drains, or other risky chemicals † ( Rule R317-401, 2012 ) . A A A A A A Greywater is legal to capture and to utilize but the Torahs are really specific and rigorous on every facet of greywater. There are several pages of ordinance and authorizations on the particulars of the jurisprudence of greywater capturing. The storage armored combat vehicle has to be 250 gallons or more, the armored combat vehicle can be above land if it is placed on a four inch midst, sealed, leveled slab of cement. The armored combat vehicle has to be fitted with several valves, adjustments, pipes, and gages that all have to be accessible for review. The greywater can merely be used in belowground infiltration methods that have a batch of criterions and specifications to continue. Dirt that the H2O is used on has to let certain sums of H2O through at a specific rate and it must be off from many possible jeopardies like: watercourses, rivers, veggies in a garden can non come in direct contact, edifices, houses, H2O tabular array and more. In the terminal, it is non wor th the clip, fuss, or money to roll up greywater. ( Rule R317-401, 2012 ) . Landscaping Landscaping is one of the largest ingestions of H2O use. In Utah, most occupants use 60 % -70 % of their H2O on landscape gardening. During the winter months, H2O use is lower, but as spring and summer come around, H2O use can take a drastic addition. There are several methods that can be practiced to diminish the sum of H2O used on landscaping without enduring the peace and beauty that a garden can offer ( hypertext transfer protocol: //centralutahgardens.org/ ) . In an interview conducted with Casey Finlinson, the Assistant Conservation Horticulturist at the Central Utah Water Conservancy District ( personal communicating, 10/05/2012 ) , he explained how there are so many different ways we can conserve H2O in our landscape gardening picks. Xeriscape is frequently a pick we can utilize to assist cut down usage of H2O. At the Central Utah Water Conservancy Gardens, they prefer to mention to xeriscape as H2O efficient landscaping. This is because when people hear the word xeriscape, they confuse it hearing â€Å" nothing † flower stalk, acquiring the thought that means holding a pace filled stones, cactus, soil and really small to no grass. Even though xeriscaping and H2O efficient landscaping mean the same thing, people prefer to hear the later and seem to better associate to the broad possibilities that are available. In a survey done by the American Water Works Association over a five twelvemonth period of clip, the overall costs of xeriscaping was compared to the traditional methods of caring for sod. Residents who participated found a 30 % nest eggs in H2O use, an overall lessening in care cost clip as compared to those who maintained traditional landscape gardening. The construct of xeriscaping provides a delighting expression to a place, while utilizing H2O resources efficaciously ( Sovocool, Morgan A ; Bennett, 2006 ) . To be effectual with H2O efficient landscape gardening, there are seven stairss to follow. The first measure involves the planning and design of your pace. As one designs their pace, they can take what best fits their demands and involvements while paying attending to inside informations such as H2O, infinite and visible radiation demands for each works. Planning is indispensable when taking a H2O wise landscape. The following measure involves analysing your dirt. Different types of dirt usage H2O otherwise. A flaxen dirt is more like a screen, while a clay type dirt holds H2O in. Blending mulch with your dirt can assist equally administer the H2O and following irrigating guidelines specific to the dirt type can guarantee proper H2O use ( hypertext transfer protocol: //centralutahgardens.org/7_steps.aspx ) . Plant choice is step three. When sing the Central Utah Water Conservancy Gardens, one may pick up a booklet that lists all the workss that are turning in the garden. While walking through and acquiring thoughts, you can tag the box next to the works which you are interested in. Knowing what types of workss best suite the dirt and clime demands is of import. Choosing practical sizes for lawn countries and type of grass to utilize is step four ( hypertext transfer protocol: //centralutahgardens.org/7_steps.aspx ) . Once workss and grass are chosen, concentrating on how to H2O everything expeditiously is step five. There are assorted types of scattering systems and drip irrigating systems that can present H2O efficaciously to want topographic points. Knowing how frequently and how much H2O to utilize can assist workss develop a deep root system, giving them strength to last through times of drouth or utmost heat. Step six suggests utilizing about three inches of mulch around bushs and workss because this helps to maintain H2O from vaporizing while maintaining workss cool ( hypertext transfer protocol: //centralutahgardens.org/7_steps.aspx ) . The concluding measure of a H2O efficient landscape is to pattern proper pace attention. Regular care and pruning helps maintain workss healthy. Monitoring workss for disease and insects and detecting dirt conditions can cut down the emphasis on workss, guaranting their wellness and ability to use the H2O. With proper planning, seting and attention we are able to use our H2O resources more sagely ( hypertext transfer protocol: //centralutahgardens.org/7_steps.aspx ) . There are besides other methods which can be followed to continue our H2O supply. These illustrations come from the Mono Lake community. Mono Lake supplies Los Angeles, California with the bulk of its H2O. The lake was being depleted so rapidly to the point of about being dried up, attempts were enacted to refill the H2O supply and educate the community. Now the lake is keeping the same degree it was in 1970 despite the drastic growing of over 1 million people in the encompassing country. Puting lawn mower blades one notch higher, rinsing autos on the lawn, and non irrigating on overcast/rainy yearss can salvage an norm up to 1500 gallons of H2O each month. Even by brushing the private road alternatively of hosing it down can salvage more than 600 gallons a month. By doing little attempts to salvage a small H2O, the H2O beginnings communities draw from will be more capable of functioning us to run into our hereafter needs ( Mono Lake, 2012 ) . In Residential Homes Water preservation makes it so that our supplies of H2O go farther. Besides, when you use less H2O it makes for less work for the H2O intervention installations, which in bend makes it so that less energy is used. Conserving H2O besides saves energy. When a individual uses less hot H2O they save on H2O warming. There are so many good ways to conserve H2O around everybody ‘s house ( Mono Lake, 2012 ) . Conservation in the bathroom Make certain your lavatory is an ultra-low flower theoretical account, which uses merely one and a half gallons per flower. If you ‘re taking a shower, do n’t blow cold H2O waiting for hot H2O to make the showerhead. Catch that H2O in a container to utilize on your outside workss or to blush your lavatory. Saves 200 – 300 gallons a month. Check lavatory for leaks. Put dye tablets or nutrient colouring into the armored combat vehicle. If colour appears in the bowl without blushing, there ‘s a leak that should be repaired. Saves 400 gallons a month. Turn off the H2O while brushing your dentitions. Saves three gallons each twenty-four hours. Turn off the H2O while shaving. Fill the underside of the sink with a few inches of H2O to rinse your razor. Saves three gallons each twenty-four hours. Conservation in the kitchen If you wash dishes by manus – and that ‘s the best manner – do n’t go forth the H2O running for rinsing. If you have two sinks, make full one with rinse H2O. If you merely have one sink, utilize a spray device or short blasts alternatively of allowing the H2O tally. Saves 200 – 500 gallons a month. When rinsing dishes by manus, use the least sum of detergent possible. This minimizes rinse H2O needed. Saves 50 – 150 gallons a month. Keep a bottle of imbibing H2O in the icebox. This beats the uneconomical wont of running tap H2O to chill it for imbibing. Saves 200 – 300 gallons a month. Do n’t deice frozen nutrients with running H2O. Either program in front by puting frozen points in the icebox overnight or deice them in the microwave. Saves 50 – 150 gallons a month. Do n’t allow the spigots run while you clean veggies. Rinse them in a filled sink or pan. Saves 150 – 250 gallons a month. Use the refuse disposal less and the refuse more ( even better – compost! ) Saves 50 – 150 gallons a month. Mono Lake, 2012 A batch of people believe that taking a shower alternatively of a bath conserves H2O, even many H2O and energy environmentalists frequently say this. This is non needfully true, it truly depends on what sort of showerhead is being used. Other factors include if there is a â€Å" flow restrictor † in the showerhead and how long you shower. Most places that were built before 1992 do non hold a flow restrictor in the showerhead and if there is non one in the showerhead â€Å" opportunities are your showerheads put out about five gallons of H2O per minute ( gpm ) † ( Consumer energy, 2012 ) . If a showerhead does set out five gallons per minute so you would clock five by the figure of proceedingss you shower and that would be the sum of H2O being sent down the drain. On norm it takes 30-50 gallons of H2O to make full a bathing tub. Therefore, if a individual takes the mean 15 minute shower with an old showerhead it would be 75 gallons of H2O traveling down the drain. The showerheads with flow restrictors in them use about half the H2O of the old showerheads, hence, that same 15 minute shower with a flow restrictor would merely be 37.5 gallons traveling down the drain ( Consumer energy, 2012 ) . However, harmonizing to the Department of Energy â€Å" list the mean shower as devouring 12 gallons, † must be with the flow restrictor, â€Å" and the mean bath merely nine gallons of H2O ( Consumer studies, 2012 ) . I tested this nine gallon theory by mensurating out nine gallons of H2O into my bathing tub. I so measured how many inches this was and it was merely 2.25 inches high in my bath. This is non a sensible sum of H2O to take a bath in. Peoples from the Consumer Report say that 20 gallons for a bath is more sensible [ aˆÂ ¦ ] and that it is of import to hold a clip bound for showers and to utilize a â€Å" low-flow † showerhead ( Consumer studies, 2012 ) . A individual can prove to see the sum of H2O they use in a shower or a bath. They can stop up the bath when they shower and after they are done lavishing they can see how much H2O is in the bath. If this is more than they would utilize for a bath than they may be better off taking a bath, if it is less than they would utilize for a bath so it would do sense, preservation wise, for them to go on taking showers ( Consumer energy, 2012 ) . Low-flow showerheads are available that use merely 1.5 gallons of H2O per minute, every bit good as â€Å" shower timers † , although it has been said that the shower timers are non every bit conserving as the low-flow showerheads. The shower timers are more of a â€Å" behavioural tool † for people to utilize so that they may alter how they shower and push them toward preservation ( Consumer studies, 2012 ) . A twosome other preservation tips that one can make is to non shave in the shower and to turn the shower off while floging up. There are besides automatic spigots, automatic lavatories, and waterless urinals ( Yosemite, 2012 ) . Home versus commercial fixtures The mean place bathroom spigot uses 2.2 gallons of H2O per minute, some low-flow place bathroom spigots can utilize every bit small as 1.5 gallons per minute ( Yosemite, 2012 ) . Commercial bathroom spigots have an mean set sum of half a gallon per minute when used with a half-gallon per minute aerator ( Yosemite, 2012 ) . The mean lavatory that is non a low-flow lavatory uses about 4.5 gallons per flower, whereas the low-flow lavatories can utilize merely 1.6 gallons per flower ( Tampa gov. , 2012 ) . This is the best manner to conserve H2O through your lavatory. However, another manner to conserve through lavatories is to put in a â€Å" retrofitting flushometer † which is a tankless lavatory ( Tampa gov. , 2012 ) . Impacts of Water Usage Where is imbibing H2O for Utah coming from? Utah ‘s H2O comes from several topographic points. The municipal H2O beginnings include groundwater, natural springs and artesian Wellss, and surface H2O. These beginnings of H2O are replenished largely by snowpack and the remainder by the other signifiers of precipitation. There are 18 municipal providers of H2O to Utah and 12 hydrologic basins which feed into these providers. Of the 951,901 acre-feet of H2O used in 2005, approximately 60 % was drinkable H2O and 40 % was non-potable H2O used by industry ( Municipal and Industrial Water Supply and Use Studies, 2009 ) . How is Our Water Used? Water is indispensable to all signifiers of life, non merely for worlds. It provides many maps in the organic structure, such as temperature ordinance, to transport substances, and besides as a lubricator for articulations, variety meats, and tissues ( Wardlaw A ; Smith, 2012 ) . Water, particularly big organic structures of H2O such as lakes and oceans, plays a major function in the Earth ‘s ecosystem and affects the clime and conditions of parts ( National Oceanic and Atmospheric Administration [ NOAA ] , 2012 ) . Harmonizing to the National Climatic Data Center, the past 12 months ( October 2011-September 2012 ) have been Utah ‘s 11th driest twelvemonth since 1895. In one-year precipitation in the twentieth century, Utah averages merely 11.59 inches ( NOAA, 2012 ) . Fires, particularly wildfires, are a large concern in Utah since it is one of the driest provinces. Current twelvemonth to day of the month figures approximate that 420,000 estates have been burned by wildfires in Utah ( Year-to-date fires, 2012 ) . In add-on to other methods of contending these fires, aerial firefighting usage H2O from lakes and reservoirs to drop H2O bombs. Because of the demand to contend these fires, big H2O beginnings in Utah are really indispensable to snuff outing wildfires. Another importance of H2O to Utah is legion sums of organic structures of H2O which attract touristry, assisting to hike Utah ‘s economic system. Utah State Parks non merely have to concentrate on public safety for H2O diversion, but besides the protection of natural resources. The following amounts up the intents of the State Park ‘s Boating plan ( Boating instruction, n.d ) : Utah ‘s Boating Program aims to educate and inform boat operators about boating Torahs and regulations established to supply public safety and protect our natural resources on Utah ‘s waterways. Our attempts are funded through boat enrollment fees, province revenue enhancements on gasolene used in powerboats, and federal yachting safety grants. With an ever-increasing demand on Utah ‘s limited figure of rivers, lakes, and reservoirs, leghorns must utilize their H2O diversion resources sagely. Harmonizing to Utah Foundation Research ( Making an oasis, 2002 ) , the largest H2O user in Utah is agribusiness, which accounts for 85 % of all H2O use. In Provo, Brigham Young University and Pacific States, a dramatis personae Fe pipe production works, are the largest users of H2O. Because of increased industrial and commercial H2O usage during the summer season, Provo metropolis has increased culinary H2O cost in order to promote H2O preservation. Those rates are at $ 0.884 per one 1000 gallons between the months of May and October. During other months, the rates are at $ 0.528 per one 1000 gallons. Ratess are increased during the summer season because H2O use is higher during that clip period due to agriculture and landscaping care. For a comparing of H2O use in summer months versus winter months in assorted communities, refer to Postpone A and Table B in the appendix. Since H2O is so cheap, an single household or place may non see a immense cost impact on their H2O measure if they conserve H2O. As such, places should concentrate more on the environmental impact instead than the fiscal impact of H2O preservation. ( T. Messick, personal communicating, October 16, 2012 ) . Decision Continuing our H2O resources is necessary to prolonging life. In a study from Krumholz, Haugen and Lindquist ( 2005 ) , it is predicted by the United Nations Project that one out of three people in the universe will non hold adequate H2O to prolong life by the twelvemonth 2025. Some thoughts for continuing this critical resource include minimising pollution to fresh H2O beginnings and increasing the degree of consciousness among persons, groups and communities about the necessary demand to be aware of H2O use and saving. Some methods of H2O preservation include roll uping rain H2O, utilizing appropriate landscaping H2O methods, being mindful of how we use our H2O in our places and utilizing devices that help decrease the end product from H2O fixtures. As members of society take portion in cut downing the human impact that can take to H2O deficit, it will be easier to refill and keep the natural H2O beginnings we have available. Appendix Table A ( Water rate constructions in Utah, 2005 ) Table Bacillus ( Water rate constructions in Utah, 2005 ) How to cite Methods And Impacts Of Water Conservation Environmental Sciences Essay, Essay examples

Digital Marketing Strategy for Implementation - myassignmenthelp

Question: Discuss about theDigital Marketing Strategy for Implementation. Answer: Being a rental car service company, Gocar needs to set their digital marketing strategy to address and attract the target customers. This is due to multiple reasons. The customers are likely to be online and search for online resources to resolve any quarry they have. Moreover, the Gocar is a mobile application based car service that helps the customers rent a car to set out for journey. They provide the customers to their door steps from where they can take the car anywhere they like for a fixed amount of charges. The trip is considered to be over only when the car is returned to its pick up location. This is a convenient service first started by Gocar in the face of Ireland. Digital marketing strategy is just like a normal marketing strategy to fulfill the organizational goal. However, the marketing strategy based on digital sources is different from the normal mode of strategy as it requires different planning. The planning involves multiple steps to attain its success. The following part of the discussion proposes an effective digital marketing strategy that can help Gocar addressing their overall goal. Buyer Personas The first step of digital marketing strategy should be to identify the ideal customers of the business, that can be created by research, survey and interviewing the target audience. However, in case of digital marketing the digital resources are prioritized for gathering the information. This data quantitative data involves location, age and income of the customers. (Chaffey and Bosomworth 2012) Company can utilize google analytics to identify the location, form where the maximum traffic is coming from. This will be evaluated in the later section of the report. Qualitative information on the other hand involves the goals, challenges and priorities of the possible target customers. Marketing goals Accordig to Chaffey and Ellis-Chadwick (2016) the marketing goals of Gocar have to be aligned with the companys business goal. Moreover, this requires the company to have a measurement tool calculate the effectiveness of the marketing strategy. Evaluation of existing digital marketing channels It is important for Gocar to evaluate the exiting marketing channel before incorporating ne strategy. The existing marketing channel is of three types that are owned, earned and paid media framework. It will help Gocar to categorise the digital vehicles, assets or channels already being used. The owned media is the digital asset Gocare holds. This can be the website, social media profiles, blog content or imagery, owned channels and the application the company use. The company has to have complete control over these Medias for calling them owned media. Earned media on the other hand are those reviews received from the customers. It can be earned when other people share companys content, getting press mentions and positive reviews. Lastly, the paid media refers to the channels used by the company for promoting their content for an exchange of money (Ottman2011). It is to grab the attention of the target customer groups for which, they can utilize various third party social media chann els like Google AdWords, paid social media posts, native advertising and other possible means. The above mentioned can help identifying the current scenario of digital marketing used by the organization for meeting their goal. It also identifies the efficiency of these marketing channels. It will further help in identifying the gap in current digital marketing strategy of the organization and start thinking about the required modification. Audit and plan the owned media The owned media should always be prioritized as all the other channels direct the customers to the owned media channel. It is important for Gocar to align their content in the owned media with their digital marketing goals. The process involves audit of the existing content, identify the gaps in the existing content and create a content creation plan. The first step is to study the existing content and rank the available contents in priority based order (Lovett and Staelin 2016). Next is to identify the modification required in the existing content for attaining the digital marketing goals. Gocar in the final step will require formulating a plan for creating the content necessary. Gocar can use a simple spreadsheet. However, it is mandatory to include budget information in case they want to outsource the creation process. In case of self production of the content, they require to produce a timeframe required for the task. Audit and plan the earned media This step involves the identification of the inbound traffic for the existing content. Gocar needs to identify the location of maximum inbound traffic they are receiving. The next step is to rank each of the earned media sources according to their effectiveness. Google Analytics can help in acquiring the information required. It is likely to find on or the other content receiving more traffic (Stephen and Galak 2012). The company can then align their goals with their earned media. It is to determine how earned media can contribute in the process of achieving the goals. Gocar can utilize the media from where they receive maximum traffic for minimizing the gap between the current status and the goal. Audit and plan the paid media This step of digital media marketing requires Gocar to identify the maximum traffic received from the paid media. It will be pointless to continuously invest in the media that is attracting less amount of traffic, hence can revise the investment accordingly (Lovett and Staelin 2016). Bring it together The final step of the proposed strategy is to bring together all the data recovered and analyzed. This will give Gocar detailed information on the profile, goal, inventories and content. They can then formulate a strategy document based on this information. The document will contain the required modification and plan that needs to be implemented on the digital marketing of the company that can help attaining the goals of the company. Digital Marketing Tactics Google Analytics can be a useful tool for identifying the necessary marketing channels for the business to attract the customers. The process of identification involves the analysis of the data from all the channels that are directing traffic to the companys website. It includes the organic search, paid search, social media, referrals a direct traffic (Crutzen, Roosjen and Poelman 2012.). It is noticed that the service provided by Google Analytics is used by a few number of organizations despite of its utility. Gocar should implement this tool as a digital marketing tactics for monitoring all the platforms and understand the efficiency of the channels in terms of advertising. It further helps in gathering data on how many users are actually converting. This means that it not only tracks down the number of visitors that are being diverted to the website and the location of these users, it also communicates the information on how many users are actually completing their actions (Plaza 2011). Moreover, types of actions are also possible to track down using the Google Analytic tool. The Google Analytic Channel further offers the company to use some of the basic digital marketing channels that could possibly be utilized. They are organic search or SEO, paid media, display, emails, referrals, social media and others. These channels can prove to be useful for Gocar in their digital marketing venture. Rationality of the selected Channels The channels selected for the Gocar has utility in both individual and community level. The email services and referrals are sent to attract individual customers. The company can utilize the Google Analytics tool for identifying the potential customers in a given location and send promotional contents for availing the services provided by the company. This is believed to be one of the best digital marketing channels in present in the market. Social media marketing and organic search or SEO is another important marketing channels recommended for the company. It is because the second largest traffic a company can receive is from their social media pages and organic. People are more into social media these days and are attached to all the time. Hence, it is one of the best possible ways to get the customers attention by posting contents in the companys social networking pages. Pay per click Advertising is another marketing channel that Gocar can use to get success in their digital marketing process. The channel is a paid channel where the company placing advertisement has to pay to the host website every time a viewer clicks on the advertisement. Various benefits are identifiable for the companies who are using pay per click. Some of the benefits of using this channel of advertising are as follows: It is measurable and tractable and one can easily measure the improvement achieved. Quick entry which helps the companies to meet the gap with the competitors nad attain the level of popularity in short time. Puts the company in control Work well with other marketing channels disrupting the process. Provides incredible targeting options (Kritzinger and Weideman 2013). Display Advertising has recently risen in the market due to its potentiality to efficiently convey the message to the customer. It has the capability to convey all sorts of messages. It is the designed advertisements that are placed next to the content on the websites, e-mails or other digital format and also in instant messaging. The graphical presentations help catching the customers attention. Hence, it not only helps in promoting the products or offers, but also increases the online presence of the company and reach out the customers (Goldfarb and Tucker 2011). Additionally, it facilitates in increasing the brand awareness and driving leads. Blogging is considered as another channel of promotion as it helps in driving traffic to the company website. It further increases the SEO. It requires using particular key words that will help the customers to find the business in the internet. This blogs further requires quality content to develop the interest of the reader to go through the complete information provided. Moreover, the quality content provided on the blog will position the brand as the industry leader (Onishi and Manchanda 2012). Last but not the least; it helps in developing relationship with the customers. Type of content to be used It is necessary for the company to select its content wisely as it determines efficiency of the digital marketing. The customers are interested only the benefits they will receive form the service or products. Hence, it is important to deliver the core content to the customers and avoid unnecessary information. References Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy.Implementation and Practice. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Pearson. Crutzen, R., Roosjen, J.L. and Poelman, J., 2012. Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health.Health promotion international,28(1), pp.36-42. Goldfarb, A. and Tucker, C., 2011. Online display advertising: Targeting and obtrusiveness.Marketing Science,30(3), pp.389-404. Kritzinger, W.T. and Weideman, M., 2013. Search engine optimization and pay-per-click marketing strategies.Journal of Organizational Computing and Electronic Commerce,23(3), pp.273-286. Lovett, M.J. and Staelin, R., 2016. The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment.Marketing Science,35(1), pp.142-157. Onishi, H. and Manchanda, P., 2012. Marketing activity, blogging and sales.International Journal of Research in Marketing,29(3), pp.221-234. Ottman, J., 2011.The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Berrett-Koehler Publishers. Plaza, B., 2011. Google Analytics for measuring website performance.Tourism Management,32(3), pp.477-481. Stephen, A.T. and Galak, J., 2012. The effects of traditional and social earned media on sales: A study of a microlending marketplace.Journal of Marketing Research,49(5), pp.624-639.